Koalatative CRO
We're a full-service conversion rate optimization agency that can run a high-ROI program for you or help you build the capability in-house.
see if we're a fit
work directly with the founders
01 / The real problem
A test can generate more leads while sending fewer qualified opportunities to sales. Or increase purchases while shifting customers towards lower-margin products.
Those tests look like winners if the initial conversion is where you stop measuring.
The biggest wins come from optimizing for conversion quantity and quality at the same time.
Instead of asking only "Did more people convert?" we also look at what those conversions were worth, what happened downstream, what other metrics changed, and whether the effect held up over time.
We call this Koalatative CRO (but some people spell it "qualitative").
02 / Quality, defined
This depends on the type of business you're in and what your goals are. We typically look at four dimensions:
Not all conversions are created equal. We optimize for the ones that are worth more to your business.
That might mean looking at profit per visitor, average order value, high-margin product sales, lead score, contract value, or another measure of the conversion value.
The conversion you see on the website is often just the beginning.
A lead becomes an opportunity. A free signup becomes a paid customer. A first-time buyer comes back for a second purchase.
We connect experiments to what happens after the initial conversion.
An increase in one metric shouldn't create a problem somewhere else.
Returns, cancellations, errors, support cases, and other guardrail metrics help us eliminate "wins" that aren't actually good for the business or its customers.
Short-term behavior doesn't always predict long-term value.
Where the data allows it, we look beyond the immediate experiment window with a delayed analysis to understand whether an effect persists and what those customers do later.
03 / How we work
We're not just testing random ideas from blog articles and AI audits. To really move the needle we need to go a lot deeper.
That means pushing experiment results into your data warehouse and combining them with analytics, CRM, transaction details, and other downstream data.
That's how a test stops being "variant B increased form submissions" and becomes "variant B drove more closed/won opportunities."
What brought someone to the experience, what they're trying to do, what the business wants them to do, where those goals conflict, and what customers themselves tell us.
Understanding your customer is like a cheat code for improving conversion performance.
Marketing, product, sales, customer success, analytics and whoever else contributes to the customer journey.
Because customer experience doesn't respect organizational boundaries.
04 / Choose your path
Most of the teams we talk to arrive at this from one of two directions.
We'll find out what's losing you conversions, run statistically valid A/B tests, and deliver revenue gains in weeks, not months
learn moreWe'll build the systems and skills your team needs, and accelerate your path to a world-class experimentation program
learn moreNo hard sell. Ever.
30-45 minutes, no pressure, just exploration. We'll find out what you're working on and whether there's a fit.
We can start the conversation over email.
05 / The experience
We make sure we're moving the needle on what's important to you right now.
The strategy will be set before we even get rolling so we can start delivering outcomes right away.
We'll make sure everything we need to know is tracked properly and choose research methodologies to answer the important questions.
This is business, not life or death, so we tune our statistical approach accordingly.
The Koalatative Show
A safe place where we talk about interesting things
Latest episode:
In this episode, we discuss why we built Katsed, where the idea came from, who it is for, and where we want to take it.
From the blog
Digital marketing, conversion optimization, analytics
A complete technical guide to help you set up your data dictionary.
read moreAfter years of building and scaling experimentation programs I've realized that most organizations fall into one of these 3 categories in terms of maturity: beginner, intermediate and advanced.
read moreEver started a project with a new client and found a tangled mess of a GTM container, zero documentation, and a team clueless about key metrics? You're not alone. At Koalatative, we've seen this too often, so we created a solution: a data dictionary. It’s a comprehensive, easy-to-understand guide that maps your...
read moreSeen & heard
Guest posts, podcast appearances, conference talks, and more from the Koalatative team
Guest PostThe blog discusses how we can track a lead's journey beyond the initial form submission and feedback lifecycle updates to GA4.
VideoA brief speaking role in the critically acclaimed production by Shiva and Gerda. Still waiting for IMDB to credit it.
Guest PostThis guide explains how you can use Claude for data analysis out of the box.
VideoA podcast series on Experiment Nation where Gerda and Rommil answer the CRO community's most burning and anonymous questions.
Guest PostThe post talks about how to analyze Shopify store traffic the right way, including connecting the store to Google Analytics and using custom dashboards to bring everything together.
PodcastA podcase about how small businesses with low traffic can benefit from CRO.
LinkedIn PostThe post talks about one thing that often gets missed in hybrid (client + server) setups: how users are identified.
PodcastGerda joined Shiva to chat about where does it make sense to channel emotion? In getting EXCITEMENT about testing, and ideas! But maybe we park it when actually analyzing tests, because that can lead to bad analysis.
Guest PostA guide about understanding user behavior with GA4's cohort analysis.
Stay in the loop
We'll send you an email when we publish new content