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Latest episode:
Episode #11: CRO 2023 Wrapped - AI, GA4 and everything else
While everyone is busy making predictions for next year we wanted to make something that summarizes 2023 in CRO, because a lot did happen that changed how we work on a fundamental level.
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Blog Articles
Digital marketing, conversion optimization, analytics
How my views on AB testing and experimentation have changed over the past 7 years
As of this moment in 2024, I’ve been working in Conversion Rate Optimization for about 7 years. I recently started thinking about how much my own views on how to do this job in a meaningful way have changed during this period.
read more4 tips for analyzing your landing page conversions with GA4
In this article we’ll cover 4 different ways you can make use of GA4 to understand your landing page performance better: analyzing the conversions, the power of filters, traffic sources, and the comparison tool.
read moreInstructions for Koalatative test planning + test analysis templates
This article will give you a complete overview of how to get the most value out of the Koalatative test planning + test analysis templates.
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